About Us
Family-owned in Sarasota, built for teams everywhere.
We've grown from a local embroidery shop into a team-store partner for programs across the country — without ever leaving Sarasota.
Our story
We started in 2001 as Direct Embroidery, a family-owned shop in Sarasota, Florida, with one rule: quality first. Over the years, outfitting teams became our passion — and Direct Team Sports was born.
Today we outfit teams, schools, and clubs across the country — hockey, lacrosse, rowing, baseball, figure skating, football, golf, and more. If you've been to a hockey tournament in the last few years — USA Hockey Nationals, Silver Stick, the Holiday Invitational, or the SAHOF State Championships — chances are you've seen our booth.
Most of all, we're real people you can actually call. Tell us what your team needs and we'll make it happen.
Local to Sarasota? Our sister company, Direct Embroidery, handles custom embroidery and screen printing for individuals and businesses at sarasotashirts.com.
What we do in-house
Every capability lives under our roof in Sarasota, so your branding stays consistent and your gear shows up right.
Embroidery
Screen Print
DTF Transfers
Sublimation
Laser Engraving
Why teams and schools work with us
Free online team store
$0 setup, no monthly fee — your organizer never carries inventory.
Built-in fundraiser
Most programs choose 10–15% back on every sale — no upfront cost, no order minimums.
No inventory, no admin
Everything is made to order and shipped straight to the buyer.
Everything under one roof
Design, production, and fulfillment all happen in-house in Sarasota, FL.
25+
Years in business
34
Team stores live
$0
Cost to open a store
10–15%
Typical back to your program