About Us

We started in the late 1980s as Direct Embroidery, a family-owned shop in Sarasota, Florida with one rule: quality first. Over the years, outfitting teams became our passion — and Direct Team Sports was born.

Today we outfit teams, schools, and clubs across the country — hockey, lacrosse, rowing, baseball, figure skating, football, golf, and more — with everything still made in-house in Sarasota. Embroidery, screen print, DTF, sublimation, and laser engraving all happen under our roof, so your branding stays consistent and your gear shows up right.

We're also a fundraiser. A share of every team-store sale goes straight back to your program — no upfront cost, no inventory, and no order minimums. And if you've been to a hockey tournament in the last few years — USA Hockey Nationals, Silver Stick, the Holiday Invitational, or the SAHOF State Championships — chances are you've seen our booth.

Most of all, we're real people you can actually call. Tell us what your team needs and we'll make it happen.

Direct Team Sports · 1205 S. Beneva Rd, Sarasota, FL 34232 · 941-342-0244 · Open a team store →