Family-owned in Sarasota, built for teams everywhere.
We've grown from a local embroidery shop into a team-store partner for programs across the country, without ever leaving Sarasota.
Our story
We started in 2001 as Direct Embroidery, a family-owned shop in Sarasota, Florida, with one rule: quality first. Over the years, outfitting teams became our passion, and Direct Team Sports was born.
Today we outfit teams, schools, and clubs across the country: hockey, lacrosse, rowing, baseball, figure skating, football, golf, and more. If you've been to a hockey tournament in the last few years, chances are you've seen our booth. USA Hockey Nationals, Silver Stick, the Holiday Invitational, and the SAHOF State Championships are all regular stops for us.
Most of all, we're real people you can actually call. Tell us what your team needs and we'll make it happen.
Local to Sarasota? Our sister company, Direct Embroidery, handles custom embroidery and screen printing for individuals and businesses at sarasotashirts.com.
What we do in-house
Every capability lives under our roof in Sarasota, so your branding stays consistent and your gear shows up right.
Embroidery
Screen Print
DTF Transfers
Sublimation
Laser Engraving
Why teams and schools work with us
Free online team store
Zero out of pocket. $0 setup, no monthly fee, and your organizer never carries inventory.
Built-in fundraiser
Your program earns 15% of your store's sales. The first $200 covers building the store, so there is nothing to pay up front.
No inventory, no admin
Everything is made to order and shipped straight to the buyer.
Everything under one roof
Design, production, and fulfillment all happen in-house in Sarasota, FL.
25+
Years in business
1-2 wks
Typical launch
$0
Cost to open a store
15%
Back to your program